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Tarek Nour Advertising brings Black Friday ValU to the table

It’s About Time ( valU ) from Amr El Hadad on Vimeo.

Black Friday promotions is one of the most anticipated seasons of the year for the Egyptians. Aiming to get the best deals possible, Egyptians find it difficult to get what they want and shop without dealing with long queues and busy shops.

Owing the hassle caused by the physical shopping experience, many people avoid going shopping during the Black Friday season. Bringing this concept into the film, Tarek Nour Advertising depicts how people avoid  shopping during Black Friday to ridiculous extents, saying they wouldn’t go even if the sky fell down.

Tapping into this segment, ValU, a buy now pay later mobile application, encourages

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