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Tarek Nour Advertising brings Black Friday ValU to the table

It’s About Time ( valU ) from Amr El Hadad on Vimeo.

Black Friday promotions is one of the most anticipated seasons of the year for the Egyptians. Aiming to get the best deals possible, Egyptians find it difficult to get what they want and shop without dealing with long queues and busy shops.

Owing the hassle caused by the physical shopping experience, many people avoid going shopping during the Black Friday season. Bringing this concept into the film, Tarek Nour Advertising depicts how people avoid  shopping during Black Friday to ridiculous extents, saying they wouldn’t go even if the sky fell down.

Tapping into this segment, ValU, a buy now pay later mobile application, encourages people to go shopping on Black Friday through its 30 per cent cash back incentive.



Management: Basel El Deeb, Hazem El Sadaani

Creative team: Mohamed Zoheir, Islam Khaled, Alaa Mansour, Ahmed Abdelrahman, Karim El Saay

Account team: Nihal Nashed, Layla Ramadan, Mariam El Hadad, Mona Moussa

Director: Amr Haddad
Director’s Producer: Dalia Arafa
DOP: Mostafa El Kashef

Production House: Kay Oh Productions
Executive Producer :Ahmed Arafa & shady abd el aziz
Producer: Khaled Mohsen – Lojaine Mohamed
Head of Production : Mohamed Elmor
Production Manager :Ahmed Nasr
Production Designer: Islam Hassan
Art Director : Pery Nour El Din
Stylist : Nada Khedr
Ass. Stylist: Hakim – Noureen
1st AD : Shady Salah
2nd AD : Seif El Gabry
Assistant Producer:Haya Shash
Gaffer : Mohamed Fathy (Eshta)
Sound Engineer: Khaled Mohamed
Video Assist: Abdulrhman Nasr
Clapper: Abdelsalam Radwan
Squibs & SFX: Hany El Maghrabi
Casting Agency : Target Casting

Post House : Barber shop
Editor: Amr Rabeea
Color Grading : Mahmoud Ali
Producer : Osama Bendary
Post Producer : Amr Junior – Nada Kenawy

Sound Design : Fadi garas