The ‘Create Your Moment’ marketing campaign by Titan Watches was launched in the Middle East on September 12, 2019. The campaign aims to encourage people to push their boundaries and to cherish those moments when they find the courage and determination to do so. Aligned with the brand’s people-centric approach, the campaign video was born as part of a unique crowdsourcing initiative that saw participation from more than 100 talented creative thinkers from the Middle East. The contest provided an opportunity for the talents to express themselves in a way that speaks directly to the modern Arab youth. #createyourmoment is a celebration of the region’s young Arab men and women, who dare to express themselves, take bold decisions and create their moment. The ones to whom the future belongs. Titan’s agency is Human*.
In our print edition we erroneously credited Aurora as the agency behind the campaign. Aurora is Titan’s PR agency for Dubai. We regret the error.
