The adoption of interactive augmented reality (AR) advertising is one of several technology-driven tools accelerated by the Covid-19 pandemic, said the technology’s leading proponents revealed during Dubai Internet City’s Fireside Chat, a digital forum bringing together key industry voices to share knowledge and insight on the rapidly-evolving digital economy.
Vishal Badiani, Creative Strategy Lead for MENA at Snapchat; Benjamin Schwartz, GTB Dubai Digital Business Director; and Mike Khouri, Managing Director of Tactical attended the session, titled ‘The Power of Augmented Reality in Advertising in the MENA Region’. All three companies operate out of Dubai Internet City, the region’s
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