We are often stuck in the infinite loop of launching a campaign, optimizing it, reporting the key metrics then quickly moving to the next one. If KPIs are met, then great, the campaign delivered, and everyone is happy. However, we tend to ignore critical questions in our assessment – could we have done a better campaign? could we have gotten better results? Could we have generated better feedback from customers?
One of my clients, Hardee’s, approached me last month with those questions and wondered if we can help with an answer. By coincidence, I happened to be engaged in an online course which is part of our holding company MCN’s Development and Education program in partnership with Co
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