The partnership will enable SMS to offer global brands access to Phi's OOH assets.Recently launched SRMG Media Solutions (SMS), has entered into a strategic partnership with Phi, an out-of-home (OOH) media network and a subsidiary of Naif Alrajhi Investment.
The partnership aims to accelerate Phi’s exposure into countries where SRMG Media Solutions has a strong footprint, while providing SMS’s advertising clients with exclusive access to Phi’s premium and expansive OOH inventory.
Ziad Moussa, Managing Director of SRMG Media Solutions, said, “SRMG’s established presence in more than 30 countries positions us uniquely to drive significant growth for Phi. This partnership is a win-win for both parties. It allows us to introduce Phi’s innovative OOH solutions to a global audience, particularly those seeking to tap into the rapidly growing markets within the MENA region.”
Moussa added, “As advertisers look to expand their reach, this partnership offers them unparalleled opportunities to engage with one of the most dynamic and high-potential regions in the world.”
The partnership will enable SMS to offer global brands access to Phi’s OOH assets, enhancing their already robust portfolio of digital and social platforms, TV, audio, print, and experiential media. It provides advertisers with the opportunity to engage with audiences in Saudi Arabia and beyond through a blend of traditional and modern advertising formats.
Maher Boulos, CEO of Phi, said, “Our partnership with SMS gives us the opportunity to offer advertisers direct access to the growing OOH market in Saudi Arabia and the wider region. This partnership allows us to deliver more impactful and dynamic advertising solutions to our clients.”
Through this partnership, SMS is poised to offer greater reach and cutting-edge solutions for brands looking to expand their presence in the region.
SMS is a next-generation, data-driven media solutions company. It aims to deliver innovative, results-focused advertising strategies. By leveraging proprietary first-party data, the latest adtech solutions and AI-driven audience segmentation. SMS creates personalised, results-oriented campaigns that intend to drive growth, innovation and profitability.
As the exclusive media partner for SRMG’s prestigious brands, SMS manages a media portfolio, which includes Asharq Al-Awsat, Asharq News, Asharq Business with Bloomberg, Al Eqtisadiah, Akhbaar24, Arab News, Hia, Sayidaty, Billboard Arabia, Manga Arabia and thmanyah.
With a global reach of more than 170 million users, SMS delivers engaging content across a diverse range of platforms, including digital and social media, websites, apps, newsletters, TV, audio channels, podcasts, print and experiential IPs.
Meanwhile, Phi, which was founded in 2019, has rapidly become a leading player in the Middle East’s OOH media landscape providing innovative outdoor advertising solutions ranging from traditional billboards to modern digital screens, designed to meet the unique needs of its clients.
Phi operates in more than 350 high-traffic locations across four major countries including UAE, KSA, Egypt and Morocco with a diverse network of extra-large hoardings, bridges, digital displays, and Unipoles.
Phi’s strategic placements ensure maximum visibility and brand exposure. Since its establishment, Phi has had a strategy focused on expansion into local, regional, and international markets.
