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The right questions, by Radix’s Julio Rodriguez

Julio Rodriguez, digital transformation officer, Radix suggests what brands should be asking their partners – and themselves – when it comes to e-commerce.

Ecommerce isn’t an exact science. It takes knowledge, research, logical purpose and sustained gumption to succeed.

“If you can do it now, do it now, there is no tomorrow.” Those are golden words imparted and imprinted on me as my mom’s vision about business. Growing up in a retail business household, most of our conversations revolved around sales. It meant less time with friends and more time being friendly with the customer.
Many e-commerce specialists out there claim that they can help you boost sales, drive qualified traffic, increase ROI, etc. But in theory, a promise that’s based only on theory is, well… just that.
And that’s where you, the decision-maker, get to play th


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