The technology boom in the past two decades has reshaped the global advertising industry and turbo-charged ad expenditure.
But the digital revolution has also brought many challenges around data targeting, optimisation, privacy, fraud, online harms, misinformation, ethics and even democracy itself.
All of which raises questions about the impact of technology on creativity and advertising.
In a Campaign survey of more than 1,200 readers around the world, 27% said the dominance of technology, data and process is the biggest enemy of creativity. Only profit and performance targets (37%) were seen as a bigger obstacle.
This feature is the final instalment in a three-part editorial
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