By Sharon Hegarty, UK and Ireland marketing director at Samsung.
When I joined Samsung as marketing director earlier this year, the world was a very different place. As marketers, we pride ourselves on our ability to be agile when challenges come our way, understanding our customer’s needs as they change and adapting our approach accordingly.
The “new normal” is a term that has been often used to describe the seismic shift in the way we work and play that has taken place over the past six months. However, I don’t believe this is a temporary adjustment. There are aspects of our lives that have changed forever, and this must be reflected in the way we market brands, products and
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