By Rami Zahran, group chief marketing and communications officer, Saudi German Hospitals Group (and member of The Marketing Society Middle East)
The past few months have been unique for every person on the planet, and the dramatic impact of Covid-19 has spared no one. We are gaining more knowledge each day about the novel coronavirus, and have now reached a point where we are learning to co-exist with it. Still, this global health crisis continues to dominate the news and our day-to-day discussions with family, friends and colleagues. Fears and anxiety over the pandemic have become part of our present reality as we continue to navigate the ‘new normal’.
Many brands have been
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
