years in role: 2 | years in company: 27
Over a decade ago, Dubai was the catalyst in the region with its vision and incredible transformation.
Today, while Dubai has not taken its foot off the pedal, we’re witnessing several nations across MENA bring in new visions, ideas, imagination, transformational plans and opportunities that never existed before.
While working with big, international and powerful brands is exciting, more attention is being given to small, new, local and regional marketers that have the potential to become the famous brands of tomorrow. Our creativity should be applied against opportunity and problems, not the next big brief or the next big TVC.
While we used to
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