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Anup Oommen
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The comprehensive Cannes Lions wrapup

Anup Oommen
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Campaign Middle East wraps up all the top take aways from the Cannes Lions International Festival of Creativity 2025. Here’s an in-depth look at all the heated debates, interesting insights and standards set for the year ahead.

Cannes Lions 2025Cannes Lions 2025

The 72nd edition of the Cannes Lions International Festival of Creativity, held from 16 June to 20 June 2025, witnessed a healthy mixture of unfettered emotions unleashed within the ‘safe space’ of Cannes on the stunning French Riviera.
From curiosity, courage and creative confidence to fascination, frustration and a fear of the future, marketers – old and young, experienced and ambitious – shared their feelings and stress-tested their strategies.
Campaign Middle East was in the thick of it all during the five-day festival, covering keynotes and panels, moderating closed-door round table discussions , hosting industry meet-and-greets, and offering leaders from the MENA region – a


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the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.
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