“What’s funny about this image?” and “Write brief HTML/JS to turn this mock-up into a colorful website…” are requests that ChatGPT4 can now answer to as demonstrated by Greg Brockman, President and Co-Founder of OpenAI during the Developer Livestream of ChatGPT4 on March 14th. The popularity of AI chatbots and large language models is transforming user experiences, significantly challenging the traditional marketing and advertising industry. As browsing behavior shifts, traditional online user data metrics such as search queries, website visits, and clicks metrics may no longer paint an accurate picture of users’ needs or desires. Instead, the focus is shifting towards unders
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