SRMG launches new Saudi-based travel magazine

SRMG, the largest integrated media group from the MENA region, has added a travel magazine to its extensive media portfolio. LIST will focus on the travel and tourism offerings from Saudi Arabia, the region and the world.

LIST will cover the world of arts and culture, adventure, events and entertainment, shopping, cuisine and more. The magazine will be geared towards travellers who would like to discover new places and experiences.

LIST’s product offering will include a monthly print magazine,  website, social media channels, and in the coming months, podcasts.

LIST’s creation is in recognition of tourism industry trends in Saudi Arabia and across the world. In 2022, more than 900 million tourists travelled internationally, and 93.5 million foreign and domestic tourists travelled to and around Saudi Arabia.

Jomana R. Al Rashid, SRMG CEO said, “We are excited to announce the addition of our latest magazine, LIST, to our ever-expanding media portfolio. LIST will tell the stories of Saudi Arabia, the region and the world – full of everything a travel magazine should have: the best writing, the best photography, the best things to see, do, eat and experience. But more than that, it is full of the stories of people that make places special.”

Al Rashid continued, “In this magazine and across its multimedia platforms, LIST will focus on the most exceptional and refined offerings available, and be the ultimate guide to discovering the very best of what Saudi Arabia and the world has to offer. LIST will be curated by a team of experts with a passion for excellence, enabling travellers to see destinations through a new lens.”

LIST complements SRMG’s existing portfolio of brands that includes Asharq Al Awsat, Asharq Network, Arab News, Sayidaty, Hia and more. SRMG continually evolves its media brands to address changes in consumer trends, ensuring that audiences have the content they want, when they want it and how they want it. LIST is yet another example of SRMG’s regional- championing strategy, diversifying and enhancing the media ecosystem across the MENA region.