At the start of 2020, Tonic International acquired Kellogg’s Coco Pops and was tasked by the very ambitious client, Line Legasal, to create more brand recognition and get kids to engage and build affinity with their renowned mascot, Coco the monkey.
Gone are the days of in-box toys and comic books, the new tech-driven generation craves a new form of entertainment: augmented reality. Tonic’s creatives set to work conceptualizing a simple yet effective storyline that would see Kellogg’s Coco the monkey travel through a chocolatey vortex to various destinations across the globe collecting precious golden cocoa pods.
The game’s storyline, dialogue, illustrations, and point of sale communication were all taken on by Tonic’s multi-talented creative team, and the augmented reality experience was brought to life by UK based developers, Blippar.
Throughout each unique adventure – from ancient Maya jungles to vast Arabian deserts – children’s general knowledge, math and memory skills, as well as physical fitness, are put to the test. The edutainment experience was not only created to help moms entertain their kids, but to get little ones excited about learning.
The experience itself was also seamless. A simple scan of the pack on iOS or Android devices and you’re ready to go. If that wasn’t enough, players can also share their high scores online and play with various quirky Coco face filters.
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To date, the AR adventures have been a roaring success for Kellogg’s. In the words of Line Legasal, Regional Brand Manager, “We have been extremely satisfied with the new creative direction Tonic has developed: not only have they created an interactive and edutaining platform but they also made Coco the legitimate owner of chocolate occasions. I need to add that this has been a historical moment for Kellogg’s Coco Pops as this was the first time for Coco the monkey to go out of his jungle and explore the world around him enticing kids to be curious and open-minded”.
For the young, or young at heart, the Kellogg’s Coco Pops Adventures are a must for those wanting to get the most out of their breakfast experience. In 2021 expect to see even grander worlds with even more to explore.
