The Story
Tamatem is a mobile games publisher in the Arabic speaking market. They work hand-in-hand with international developers to localize their games and make them culturally relevant for Arab gamers. Tamatem was one of the first gaming companies in MENA to partner with Snapchat, largely due to Snapchat’s unprecedented reach and engagement within the Gulf region.
Today, all top games at Tamatem are advertising with Snapchat, but the cherry on top for Tamatem was when they soft-launched their latest title Fashion Queen, which topped the app store charts in the middle east.
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