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George Maktabi, Group Chief Executive Officer at Webedia Arabia on Saudi Arabia

The power of imagination: Writing the future of Saudi Arabia

Twitch introduces a fully localised interface for Arabic-speaking streamers and viewers across both web and mobile interfaces.

Twitch connects Arabic-speaking communities with new feature

Arab Podcast Programme

Dubai Press Club hosts Arab Podcast Programme for young content creators

CopyArabia's Mohammed on the future of arabic communications as AI becomes an integral tool in our day to day.

AI and the future of arabic communications

L’Oréal Paris

L’Oréal Paris redefines ‘Sit Al Bait’ in empowering Middle East campaign

Campaign Middle East launches Arabic website

Zeeshan Masud, Director Client Experience, Weber Shandwick MENAT on AI and human creativity in PR.

Can AI transform PR in the Middle East without losing the human touch?

The Drill

The Drill launches Arabic-language crisis simulator for GCC

Sunsilk TikTok campaign with Rana AlKhodari

Sunsilk, Rana Al Khodari collab for a fun, eight-part Ramadan TikTok series

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THE WORK

Raising Cane's

Raising Cane’s celebrates speed with humour-filled digital shorts

Advertising Commercials Creative Digital Digital Featured Marketing Media The WorkJul 17, 2025

Platformance, Mindshare KSA drive app-led growth for Nova Water KSA

enchanteur

Advertising Creative Featured Marketing The WorkJul 16, 2025

Shantelle Nagarajan

Enchanteur enchants with elegance in latest TVC

Horizon FCB leaned into the Squid Game theme at the 'perfectly balanced time' to bring the client's bold vision to life– after Squid Game’s third season dropped, and the show garnered more than 190 million viewers.

Advertising Creative Digital Digital Featured Marketing Media Social The Work VideoJul 15, 2025

Lipton, Horizon FCB unveil ‘perfectly balanced’ Squid Game-inspired campaign

Ahmed Seddiqi

Advertising Creative Digital Featured Marketing Media The WorkJul 14, 2025

Ahmed Seddiqi, Create collab for 75th anniversary campaign, brand refresh

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Snap Case Study – Level SHoes

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