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Al Barari appoints Khushboo Raina as Group Head of Marketing and PR

Bringing more than nine years of experience, Raina will now lead Al Barari’s group-wide marketing, PR, communications and brand strategy, focusing on brand storytelling, sustainability and long-term brand equity.

Khushboo Raina, Group Head of Marketing and PR, Al BarariKhushboo Raina, Group Head of Marketing and PR, Al Barari

Al Barari, a luxury lifestyle development known for sustainability-led living in Dubai, has appointed Khushboo Raina as Group Head of Marketing and Public Relations.

Raina brings to the role more than nine years of experience across marketing, communications and brand strategy, with a strong track record across real estate, retail, hospitality and entertainment.

In her new role, she will lead Al Barari’s group-wide marketing, PR, communications and brand strategy, focusing on brand storytelling, sustainability narratives and long-term brand equity.

Commenting on her appointment, Khushboo Raina, said, “Al Barari is a brand that has always stood apart — not just for its commitment to


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the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.