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IAB MENA releases programmatic DOOH guide for advertisers

Highlights from Campaign Breakfast Briefing: Out of Home

OOH Measurement: A journey of standardisation

What do more cars on Abu Dhabi’s roads mean for advertisers?

Reprise partners with Seventh Decimal

OOH Industry Snapshot: W Group’s Habib Wehbi

Hypermedia Streach Seventh Decimal

Hypermedia partners with Streach for OOH measurement

Measurability in OOH is a matter of utmost urgency, by Seventh Decimal’s founders Maud Moawad and Lewaa Hamadeh

THE WORK

STC shifts narrative around the Saudi lost generation

Featured Media The Work VideoNov 15, 2024

Nissan Patrol campaign makes a callback to its heritage

Advertising Creative Featured Marketing The WorkNov 13, 2024

Shantelle Nagarajan

‘Zero-cost’ campaign boosts tourism to Comoros

Advertising Featured News The WorkNov 11, 2024

Shantelle Nagarajan

Bayut showcases real estate agents with TruBroker campaign

Digital Digital Featured The WorkNov 11, 2024

Squatwolf kicks off Dubai store with squat challenges and activations

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Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

Petal Ads, Lotus Cars drive success, redefine luxury car advertising

Nov 13, 2024

Key insights on YouTube advertising from industry leaders

Nov 4, 2024

Squatwolf kicks off Dubai store with squat challenges and activations

Nov 11, 2024

The latest in UAE’s AI wave: Nukta an AI-enabled digital content platform

Nov 6, 2024

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