Ford Middle East has revealed the strategy and rollout of its ‘Beyond the Blue Oval’ marketing communications campaign, which included the execution of a social media campaign complementing traditional media outreach designed to offer consumers a deep, immersive dive into the Ford brand DNA,
The campaign, which incorporated stories, live coverage, Reels and thousands of posts also included collaborations with tier-one business, lifestyle and automotive content creators, who generated authentic and engaging content.
The Ford Middle East in-house communications team worked with its agency partners to bring the Beyond the Blue Oval campaign to life. Burson, one of WPP’s largest communications age
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Tags:authenticityBeyond the Blue OvalBrandbrand advocacybrand goalsbrand objectivesBursoncollaborationscommunicationsContent creationdigital contentengagementsEventsFordFord DNAFord Middle EastFriends of FordImagination Middle Eastimmersive experiencesinnovationinterviewslive coveragemarcomms campaignmarketingmedia outreachmedia partnersmillennialpassionPerformancepostspress releasesRasha GhanemReelssocial mediaStoriessuccess metricstraditional mediaVML
