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data-driven creativity

Why is personalisation becoming complicated?

MG drivers break away from trends

RAPP MENA builds an innovative central marketing hub, after the Mercedes-Benz account win

The future of loyalty, by RAPP’s Curtis Schmidt

RAPP MENA announces its new managing executive creative director, Ramzy Haddad

RAPP Worldwide announces new president, Curtis Schmidt

Is low empathy killing our creativity? – by Mimi Nicklin

Are regional brands willing to take a risk?

THE WORK

Shareet Studio’s campaign for Boutiqaat used Arabic humour to boost app purchases during Kuwait’s Ya Hala Festival - earning over 1 million organic views.

Shareet Studio’s humourus approach for Kuwaiti Ya Hala Festival garnered 1 million views

Foodsphere WithFeeling

Advertising Creative Featured Marketing The WorkApr 18, 2025

WithFeeling reveals immersive sonic identity for Riyadh FoodSphere

McDonald's Exchange

Digital Digital Featured The WorkApr 17, 2025

McDonald’s Qatar makes sharing easier with ‘The Exchange Rate’

Cristiano Ronaldo shooting an ad with Social Clinic

Advertising Creative Digital Editors' Picks Featured Marketing Media News The WorkApr 17, 2025

Who brought Cristiano Ronaldo and Georgina Rodríguez’s first collab ad to life?

Advertising Creative Featured Marketing The WorkApr 17, 2025

Shantelle Nagarajan

Heinz activation trades ketchup sachets for a Heinz bottle in Dubai

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Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

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Apr 10, 2025

Who brought Cristiano Ronaldo and Georgina Rodríguez’s first collab ad to life?

Apr 17, 2025

Esports: The dawn of a new arena

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Industry Snapshot by Criteo MD Gosia Wajchert: Commerce media platform

Feb 20, 2025

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