RAPP Worldwide, a global experiential agency that builds direct, meaningful and high-value relationships between brands and people, is pleased to announce a recent strategic hire for the MENA region.
Curtis Schmidt, a globally acclimatized and trusted marketing operator who excels in understanding critical topics for companies, brands and consumers, has been assigned the new role of President and Chief Growth Office MENA. Curtis, having a CRM background utilizes data insights and strategic business development to identify and ringfence what matters at pace and precision, with agency and client-side successes in North America, Europe, China and the Middle East. Recently working client-side at the Supreme Committee for Delivery and Legacy as Head of Digital Services to support the FIFA World Cup Qatar 2022™ experience, Curtis returns to RAPP to strategically lead RAPP MENA growth, capabilities, and brand relevancy with a focus on client advisory to discover what matters most for the business, brand, and individual.
When asked what role he sees himself playing within the region – “To help guide and grow the extreme diversity, talent and capabilities of our people in line with the progressive vision of the RAPP network for the Region.”
Marco Scognamiglio, Global CEO of RAPP in welcoming the newly appointed executive said:
“We are excited to see Curtis return to RAPP who is a proven practitioner in our sector and we have no doubt he will add significant value to our clients in the region”.
Najam Khawaja, Chairman of RAPP MENA Said:
“Really delighted to have Curtis join us at a time when we are looking to grow the RAPP scope and offering in the region”.