RAPP Worldwide, a global experiential agency, announced a recent strategic hire for the MENA region.
Joining RAPP as managing and executive creative director, Ramzy Haddad, a renowned creative leader with more than 20 years of integrated communication experience in the region, brings his experience in building brand experiences and bridging the gap between mass and precision marketing.
Ramzy, having led the creative product of top tier agencies in the MENA region, understands the growing trends and needs of the marketplace. Armed with an acclaimed track record from working on transformational campaigns for Nestlé brands, Chrysler, Pizza Hut, Mobily, MAF, Wego, Al-Mosafer, Bel, and many other regional and international brands in UAE, KSA, Qatar, Lebanon, and Jordan.
Curtis Schmidt, President, chief growth officer RAPP MENA said: “We’re extremely happy to have Ramzy join RAPP MENA at a critical time in our history. His deep regional experience and award-winning talent will definitely play a pivotal role in our drive to bring creative and technology together in a meaningful way for our clients”.
Haddad will be managing RAPP MENA and building the agency’s communication services by focusing on innovative creative solutions and insightful data-led market intelligence.
When asked about the role he sees himself playing within the region – “To help our team in transforming brands by merging data science with fierce creativity.”
Najam Khawaja, chairman of RAPP MENA said: “I am delighted to welcome Ramzy to the RAPP management team. He is talented, humane, and extremely insightful. We wanted someone who would question the status quo and he is just the man to do it. We expect him to make a difference and will let his work do all the talking“.