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From left, Maya Tayara, Managing Director, iProspect MENA, and Fiona Black, Managing Director, Carat MENA

Dentsu strengthens leadership with dual directorial appointments

Conscious Media MENA SeenThis

Conscious Media, SeenThis offer brands carbon-efficient ad solutions

Thomas Kolster, Council Member on the International Advertising Association's Sustainability Council, Author of The Hero Trap, and Founder and Creative Director of the Goodvertising Agency discusses purpose and consumers transformation

Podcast: ‘Consumers, not brands, own the brand’ – IAA’s Thomas Kolster

Get ready for 2025: trends transforming marketing

Key marketing trends in the Middle East that defined 2024

Is ESG understood in the UAE?

Ford Middle East

Ford reveals strategy, success of ‘Beyond the Blue Oval’ campaign

Trendyol

Trendyol picks Chain Reaction to spearhead Arabic SEO strategy

Discussing ad fraud, ethical marketing, success metrics and performance vs brand

1 2 3 … 5

Page 2 of 5

THE WORK

Shareet Studio’s campaign for Boutiqaat used Arabic humour to boost app purchases during Kuwait’s Ya Hala Festival - earning over 1 million organic views.

Shareet Studio’s humourus approach for Kuwaiti Ya Hala Festival garnered 1 million views

Foodsphere WithFeeling

Advertising Creative Featured Marketing The WorkApr 18, 2025

WithFeeling reveals immersive sonic identity for Riyadh FoodSphere

McDonald's Exchange

Digital Digital Featured The WorkApr 17, 2025

McDonald’s Qatar makes sharing easier with ‘The Exchange Rate’

Cristiano Ronaldo shooting an ad with Social Clinic

Advertising Creative Digital Editors' Picks Featured Marketing Media News The WorkApr 17, 2025

Who brought Cristiano Ronaldo and Georgina Rodríguez’s first collab ad to life?

Advertising Creative Featured Marketing The WorkApr 17, 2025

Shantelle Nagarajan

Heinz activation trades ketchup sachets for a Heinz bottle in Dubai

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Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

Who brought Cristiano Ronaldo and Georgina Rodríguez’s first collab ad to life?

Apr 17, 2025

Industry Snapshot by Criteo MD Gosia Wajchert: Commerce media platform

Feb 20, 2025

Cristiano Ronaldo, Georgina Rodríguez say ‘Yalla, AROYA Cruises’ in new campaign

Apr 10, 2025

Podcast: AAC’s AI influencers discuss marketing to Gen Z ‘the right way’

Apr 17, 2025

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