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Anup Oommen
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Publicis Groupe Middle East appoints Chief AI Officer to drive next phase of AI transformation

Anup Oommen
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Bambach will lead the Groupe’s AI agenda across the region, helping clients unlock more effective, connected and measurable outcomes through AI, while strengthening the Groupe’s ability to deliver faster, more integrated solutions across creative, media, data and technology.

Zachary Bambach, Chief AI Officer, Publicis Groupe Middle East.Zachary Bambach, Chief AI Officer, Publicis Groupe Middle East.

Publicis Groupe Middle East has appointed Zachary Bambach as Chief AI Officer, a newly created role that reflects the Groupe’s focus on accelerating AI as a core driver of transformation, embedding AI more deeply across how it delivers growth, performance and business transformation for clients.

In this role, Bambach will lead the Groupe’s AI agenda across the region, helping clients unlock more effective, connected and measurable outcomes through AI, while strengthening the Groupe’s ability to deliver faster, more integrated solutions across creative, media, data and technology.

Bassel Kakish, CEO of Publicis Groupe Middle East & Turkey, said, “AI is becoming one of the most impo


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Tags:AIappointmentsArtificial IntelligenceBassel Kakishbusiness transformationChief AI OfficercreativedatagrowthmarketingmediaPerformancePublicis GroupePublicis Groupe Middle EastPublicis Groupe Middle East & TurkeytechnologytransformationZachary Bambach
the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.
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