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posted on May. 08, 2026 at 6:15 amMay 8, 2026

Praxis Advertising launches a specialised division for high-impact education marketing

posted on May. 08, 2026 at 6:15 amMay 8, 2026

The division, named Praxis Edge, intends to address the growing need for institutions to move beyond fragmented efforts and adopt a unified, end-to-end approach to engagement and enrollment.

Praxis Advertising

Praxis Advertising, an integrated communications and marketing agency, has launched Praxis Edge, a new division dedicated exclusively to the education sector.

Designed as a fully integrated partner for institutions, Praxis Edge brings together marketing, brand strategy, and physical environment design to shape how institutions are seen, experienced, and ultimately chosen.

The launch comes at a pivotal moment for education in the UAE. Dubai’s private schools now serve more than 350,000 students across more than 220 institutions, with enrollment growing 6 per cent in the 2024-25 academic year.

Dubai’s Education Strategy E33 targets establishing at least 100 new private schools by 2033, creating

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Tags:Amitabh Swarup brand identity Brand Strategy campus design communications community marketing digital marketing education marketing enrollment marketing identity systems Inﬂuencer marketing influencers Integrated Marketing launch planning marketing media relations new campus Performance PR Praxis Advertising Praxis Edge public relations space transformation way-finding

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.