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Anup Oommen
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Omnicom Media’s Annalect leverages Snowflake to advance martech, AI and measurement

Anup Oommen
posted on

The Annalect - Snowflake partnership will enable joint clients to unlock connected, privacy-focused capabilities spanning customer data platforms, agentic intelligence and cross-media measurement.

Annalect Snowflake

Annalect, Omnicom Media’s data and analytics division, today announced a new initiative across Middle East and North Africa (MENA), supported by its integration with Snowflake, an AI data cloud company, to deliver advanced martech, AI and measurement solutions for Omnicom Media clients in the region.
Annalect’s solution combines its expertise across AI, data engineering and analytics with Snowflake’s native capabilities, including cortex AI, data clean rooms and snowflake marketplace.
Together, this will enable joint clients to unlock connected, privacy-focused capabilities spanning customer data platforms, agentic intelligence and cross-media measurement.
By combining Snowflake’s


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Tags:activationAdvertisingagentic intelligenceAhmed SalemAIAI data cloudAnnalectArtificial Intelligencecortex AIcross-media measurementcustomer data platformsData and AnalyticsData Clean RoomsDr Hoda Daoumarketingmarketing technologymartechmeasurementOmnicom MediaoptimisationPerformanceplanningSnowflakesnowflake marketplace
the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.
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