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MMA Academy expands to MENA with a student pitch competition

The power of data maturity in marketing

Have you played your part yet?

ESG 2022: ESG or greenwashing? – by MMA’s Melis Ertem

MMA WARC Report Reveals Research on the Trends and Future of Mobile Marketing and Technology in the MENA

RAKBANK joins the Mobile Marketing Association as board member

MMA calls for help with Viewability survey

MMA IMPACT Dubai 2020 announces Smarties Awards winners

THE WORK

Riyadh Season drops ‘Obsession’ trailer for Usyk vs Fury rematch

Starbucks Taste the Season

Advertising Creative Digital Featured Marketing Social Media The WorkDec 19, 2024

Starbucks campaign celebrates start of holiday season and outdoor fun

Pizza Hut Lays

Advertising Creative Digital Featured Marketing Social Media The WorkDec 18, 2024

Pizza Hut, Lay’s partner with Publicis for ‘Crunching Great’ campaign

mangrove restoration

Digital Featured Marketing The WorkDec 17, 2024

Shop to Save: Unilever’s sustainability campaign

KitKat Auto Reply Break

Advertising Creative Digital Editors' Picks Featured Marketing The WorkDec 17, 2024

KitKat customises OOO emails for those clocking out over the holidays

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Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

Do consumers trust brands’ purpose-driven goals?

Nov 20, 2024

Carlsberg taps M&C Saatchi Middle East for strategic and creative services

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Dubai Lynx – A year-round platform for progress

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UAE’s Tales & Heads joins forces with UK reputation firm REKT Partners

Nov 20, 2024

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