DigitalEditors' PicksFeaturedInsightsMarketingMediaNews

MMA calls for help with Viewability survey

Do you genuinely know what percentage of digital ads were viewable last year?
Does advertisers money go to waste with unviewable ads?

These are questions the Mobile Marketing Association (MMA) MENA wants to find out. The organisation is conducting online research and is asking the marketing community to fill out a short survey to help.

“One of the most important factors for advertisers to get their return on their investments is that they are 100 per cent visible on the medium where the ads are published,” says the MMA. “According to researches last year, more than half of the digital ads were not published visibly. This means that more than half of the advertising budgets are given to ads that are not displayed.”

Please fill this form to help with MMA research, and share it with regional marketing colleagues.