Last month, the second DEI Global Census in marketing went live. While some countries were proactive (New Zealand, Poland and United States), the survey received only 113 responses in the region.
A minimum of 300 responses are required to deliver a market specific analysis for the region.
So, regional advertising associations and bodies ABG, IAB MENA, MMA and Marketing Society are teaming up to promote the DEI Global Census. They urge everyone to take part, “We need everyone to fill in the short global survey to help reshape the world of marketing and address the talent crisis, ensuring greater representation of men and women across all markets.”
The main goal of the census is to measure the state of diversity, equity and inclusion in the marketing and advertising industry, as well as people’s sense of belonging and absence of discrimination, in order to monitor progress on the results of the inaugural 2021 census and identify key areas where change is needed.
Take 15 minutes to help move the market to be more inclusive by circulating the census link within your company and fill in the global survey, before the end of April.
The first census found one in seven people would consider leaving their company or the industry due to a lack of diversity and inclusion, rising to one in four in some markets.
The advertising industry has come together to support the Global DEI Census with Campaign, WFA, VoxComm, Kantar, Advertising Week, Cannes Lions, Effie Worldwide, IAA, Global Web Index (GWI), ICAS and EASA also supporting the initiative.