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Meta restricts generative AI use for certain advertisers

Popular communication trends in Ramadan for Saudi Arabia

Roche Diagnostic’s ‘Jasady’ puts women’s health in the spotlight

When was the last time you started something new? – by Al Masaood’s Marwa Kaabour

MetLife and ‿ And Us launch a website that makes you switch off

Brand Travel, by Interbrand’s Nancy Villanueva

The Middle East’s response to sustainable beauty in the rapidly evolving beauty market, by Liht Organics’ Nerissa Low

Hill+Knowlton Strategies to lead Bayer consumer health’s communications in Egypt

10 startups join the first “Google for Startups Accelerator” in MENA

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THE WORK

Al-Futtaim Lexus launches campaign for colour blindness

Featured Social The Work Video & AudioDec 5, 2023

Maestro Pizza takes its pizza to greater altitudes

Creative Featured The WorkDec 5, 2023

Wunderman transforms billboards for a life-saving initiative

Featured The WorkNov 28, 2023

Nissan: ‘Keep asking why’

Featured News The Work VideoNov 28, 2023

Emirates NBD collaborates with Leo Burnett to promote cybersecurity

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Brands for Less opts for Yandex Ads for better business outcomes and online sales boost

Enter now for Campaign’s Agency of the Year Global Awards 2023

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Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

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Mashreq launches Climb2Change initiative to drive sustainability

Dec 5, 2023

Launch of 13amStudio in Dubai

Dec 1, 2023

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