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EGA and Acer partner to launch “It Lies Within” predator gaming campaign

Amazon joins forces with MENATech to expand Amazon University Esports to UAE and KSA

Scopernia launches esports consulting service for the Middle East

Serviceplan Group Middle East launches ‘House of Gaming’ division to harness the potential of gaming & esports marketing

KSA Gaming Industry attracts Global Players Webedia Arabia Group finalizes acquisition of SaudiGamer.com

The Gaming opportunity, by Serviceplan’s Natalie Shardan

It’s time for Gaming to respawn the Advertising industry by FP7’s Aysar Joudeh

Digital Essays 2019: let the games begin, by Sarah Soufan, Wavemaker

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Page 4 of 4

THE WORK

OMO brings laundry to the gaming world with Roblox activation

Digital Featured Media The WorkMar 28, 2025

e& explores hyper-personalisation in airport advertising

Binance Ramadan

Advertising Creative Featured The WorkMar 28, 2025

Shantelle Nagarajan

Binance brings crypto to the backgammon board this Ramadan

Nissan Kicks Key

Creative Featured Marketing The WorkMar 28, 2025

Shantelle Nagarajan

Nissan releases Kicks Key sneaker tag with Digitas Dubai

Fortnite

Advertising Creative Digital Featured Marketing Media The WorkMar 28, 2025

Jameel Motorsport disrupts Fortnite ecosystem to demonstrate cost of deforestation

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