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Jessica Machalani, Head of LinkedIn Marketing Solutions (LMS), LinkedIn on CMOs

How UAE CMOs are navigating B2B marketing in 2025

Arne Slot, Head Coach, Liverpool FC

What Liverpool FC’s Arne Slot can tell us about the power of personal branding

Sarah El Abdli, Head of Strategy and Cultural Transformation at Main+Rose discusses the importance of culture to build brands

Culture isn’t just ‘an HR thing’ – it’s a brand’s secret weapon

Amit Nayak, Managing Director - Ad Sales for the Middle East & Africa, Bloomberg Media

The Middle East isn’t following trends; it’s setting them

Zainab Imichi Alhassan, Managing Director, POP Communications discusses the PR convergence-feedback loop.

Role of traditional media in the PR convergence-feedback loop

Sky News Arabia Studio Linear TV

Linear TV “evolving” into an integrated team player, “not dying”

THE WORK

e& explores hyper-personalisation in airport advertising

Binance Ramadan

Advertising Creative Featured The WorkMar 28, 2025

Shantelle Nagarajan

Binance brings crypto to the backgammon board this Ramadan

Nissan Kicks Key

Creative Featured Marketing The WorkMar 28, 2025

Shantelle Nagarajan

Nissan releases Kicks Key sneaker tag with Digitas Dubai

Fortnite

Advertising Creative Digital Featured Marketing Media The WorkMar 28, 2025

Jameel Motorsport disrupts Fortnite ecosystem to demonstrate cost of deforestation

Advertising Creative Featured The WorkMar 27, 2025

Shantelle Nagarajan

Media City Qatar’s WSJ print campaign delivers four in five ad recall

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Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

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Do consumers trust brands’ purpose-driven goals?

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Carlsberg taps M&C Saatchi Middle East for strategic and creative services

Nov 27, 2024

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