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Behind-the-scenes of the stellar Dubai Sports Season integrated campaign

Reflecting on 12 months of growth and success in Saudi Arabia

$Global vs local From right, Razmik Kalaidjan, Regional Managing Director of Boopin; Dan Leach, Managing Director for Saudi Arabia at TBWA\RAAD; and Campaign Middle East Editor Anup Oommen share the Spotlight Stage for the Local Agency vs Global Agency debate at Athar.$

Global vs local: The big debate

Ford Middle East

Ford reveals strategy, success of ‘Beyond the Blue Oval’ campaign

MCN Interact

MCN launches Interact platform to further unite data, creative production, media and commerce

clients consultants agencies

Burson Global CEO: ‘Help clients navigate volatility with preparedness, ambiguity with data’

Columna Media Consultancy launches operations in the UAE

From left, Mohamed Al Ayed, CEO of TRACCS, and Sarah Scholefield, Group CEO of Accordience

TRACCS, Accordience partner to offer integrated local, regional and global comms

Ali Rez: ‘Nobody buys a soft drink while drowning’

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THE WORK

E& Neo Home Plus

e&, Big Kahuna Films and Saatchi & Saatchi unveil AI-crafted campaign

Advertising Creative Digital Editors' Picks Featured Marketing Social Media Special Feature The WorkDec 20, 2024

Behind-the-scenes of the stellar Dubai Sports Season integrated campaign

TallyPrime campaign

Advertising Creative Digital Featured Marketing The WorkDec 20, 2024

Tally Solutions, Great Mountain Picturehouse create ‘Perfectly Simple’ campaign

Al Habtoor Motors Mitsubishi Outlander

Advertising Creative Digital Editors' Picks Featured Marketing Social Media The WorkDec 20, 2024

Mitsubishi Outlander turns into storyteller narrating ‘poetry in motion’ for Eid Al Etihad

Creative Featured The Work Video Video & AudioDec 19, 2024

Riyadh Season drops ‘Obsession’ trailer for Usyk vs Fury rematch

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Snap Case Study – Level SHoes

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KitKat customises OOO emails for those clocking out over the holidays

Dec 17, 2024

Global partnerships and marketing innovation with JCDecaux ATA

Dec 19, 2024

Carlsberg taps M&C Saatchi Middle East for strategic and creative services

Nov 27, 2024

Do consumers trust brands’ purpose-driven goals?

Nov 20, 2024

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