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Brand strategy face-off: trend-chaser versus traditionalist

FP7 McCann combats cancer in 'ballsy' campaign during CD Leganés vs. Barcelona FC game

FP7 McCann combats cancer in ‘ballsy’ campaign during CD Leganés vs. Barcelona FC game

Masafi celebrates the UAE with this Ramadan packaging

Arne Slot, Head Coach, Liverpool FC

What Liverpool FC’s Arne Slot can tell us about the power of personal branding

Souad Merheb, General Manager, Teeb Made on the non-linear path to success in the Saudi creative landscape

Lines, layers and legacy: a path through creativity and culture

UAE Cannes Young Lions Judge Lara Assouad, Executive Creative Director, Landor on calls on young creatives to solve problems and serve a purpose

UAE Cannes Young Lions judge: ‘It’s about solving problems, not just ‘cool’ ideas’

Norah Saud AlSaja, General Manager, BPG Arabia

BPG Group appoints Norah Saud Alsaja as GM for BPG Arabia

Ramadan marketing on LinkedIn – what you need to know

From left, Rita Boulos, GM of OMD Egypt, and Raeif Hassan, Deputy GM of OMD Egypt.

OMD Egypt promotes Rita Boulos to GM, Raeif Hassan to Deputy GM

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THE WORK

Shareet Studio’s campaign for Boutiqaat used Arabic humour to boost app purchases during Kuwait’s Ya Hala Festival - earning over 1 million organic views.

Shareet Studio’s humourus approach for Kuwaiti Ya Hala Festival garnered 1 million views

Foodsphere WithFeeling

Advertising Creative Featured Marketing The WorkApr 18, 2025

WithFeeling reveals immersive sonic identity for Riyadh FoodSphere

McDonald's Exchange

Digital Digital Featured The WorkApr 17, 2025

McDonald’s Qatar makes sharing easier with ‘The Exchange Rate’

Cristiano Ronaldo shooting an ad with Social Clinic

Advertising Creative Digital Editors' Picks Featured Marketing Media News The WorkApr 17, 2025

Who brought Cristiano Ronaldo and Georgina Rodríguez’s first collab ad to life?

Advertising Creative Featured Marketing The WorkApr 17, 2025

Shantelle Nagarajan

Heinz activation trades ketchup sachets for a Heinz bottle in Dubai

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