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FeaturedMarketingOpinion

The patience premium: Why great brands grow slowly, then suddenly

Accenture Song's Rohit Banka outlines how long-term discipline, not rapid wins, drives meaningful brand growth.

“The patience premium reframes brand as a compounding asset. Not a cost to defend each quarter, but a source of accelerating long-term value,” writes Accenture Song’s Rohit Banka.

Compound interest has been called the eighth wonder of the world.

Einstein is often credited with the idea, but it is Warren Buffett who lived it. The concept is deceptively simple. Small, consistent investments accumulate. At first, nothing seems to happen. Then, if you stay the course, the curve shifts. It bends.

Buffett once said the biggest mistake people make is interrupting compounding too soon. I see the same mistake happen in


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