Dreame flagship store just launched in Mall of the Emirates, marking its expansion in the region. The launch in the UAE and GCC is centered on empowering families and communities with innovative, accessible, and sustainable home technology solutions that enhance smart living.
“We aim to deliver a seamless experience where cutting-edge products, like our robotic vacuum cleaners and home appliances, simplify daily life while aligning with the region’s vision for smart homes and sustainable innovation. Our core message is about bringing value-driven technology that resonates with the modern, dynamic lifestyles of GCC consumers, supporting the UAE’s innovation ecosystem and initiatives like UAE Vision 2031,” says Cici Cheng, Brand Director at Dreame.
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The launch strategy is designed to engage GCC consumers through a multi-channel approach that respects local preferences and maximises reach.
“We’re leveraging visually impactful digital billboards in key locations like Dubai’s Airport and Mall of the Emirates to capture attention. Social media platforms, including Instagram and Facebook, will feature localised video content showcasing how Dreame’s products enhance family life in the region,” says Cheng.
Additionally, the campaign will also include targeted digital ads and short-form videos to highlight the products’ ease of use and alignment with the GCC’s smart living goals. All materials will be available in English and Arabic to ensure accessibility and cultural resonance.
We aim to connect with diverse consumers who share the region’s community-focused values and aspirations for a modern, tech-driven lifestyle, ensuring our products meet the needs of all households while supporting the GCC’s vision for smart living.
