In this industry snapshot, dentsu KSA’s Ahmad Haidar explains why Saudi Arabia deserves its own marketing playbook; driven by cultural nuance, digital transformation, and a consumer-first mindset.
It is important not to group Saudi Arabia within “Middle East marketing strategies”, but instead to focus on marketing specifically for Saudi Arabia because of …
Saudi Arabia’s unique cultural, social, and economic landscape necessitates tailored marketing strategies. Unlike other Middle Eastern markets, Saudi consumers exhibit distinct preferences shaped by local traditions and values. Understanding these nuances allows brands to connect authentically, driving engagement and loyalty. At dentsu KSA, we specialise in delivering insights and strategies that resonate with the Saudi market.
Brand, marketers and agency leaders in Saudi Arabia must prioritise…
consumer centricity above all. Brand leaders in Saudi Arabia must prioritise understanding their consumers deeply. This involves leveraging data-driven insights to create personalised and relevant experiences. As Saudi consumers become more selective, brands that align with their values – such as sustainability and innovation – will foster stronger connections. We help brands to navigate this landscape effectively, driving loyalty and growth.
The biggest marketing disruption in Saudi Arabia in the next two years will be …
the integration of advanced digital technologies. As consumers increasingly embrace digital experiences, brands must adapt to this shift by utilising AI and data analytics for personalised marketing. This evolution will redefine engagement strategies, requiring creativity and agility to capture consumer attention effectively.
We’re excited about Saudi Arabia’s Olympic Esports Games 2027, Expo 2030, and FIFA World Cup 2035 because …
they will showcase the Kingdom’s commitment to innovation and cultural exchange. They will also provide a platform to highlight the creativity and authenticity of Saudi art and culture. We are eager to utilise these events in our clients’ favours, we cannot stop thinking of the amazing campaigns our team can develop. I see that brands can leverage these moments to connect with diverse audiences, telling compelling stories that resonate locally and globally.
The biggest proportion of marketing budget allocation for brands in Saudi Arabia should be towards …
digital transformation and content marketing. Personalised experiences for Saudi locals in digital marketing are essential. Investing in digital channels and high-quality content will drive brand visibility and foster deeper connections. This allocation will ensure brands remain relevant and competitive in a rapidly evolving market.
Local Saudi Arabia icons, celebrities, influencers, and gamers will have an effect on Saudi marketing because…
they resonate deeply with their massive number of followers especially Gen-Z who currently dominates the markets and has a very strong voice and purchasing power. Brands must be strategic in selecting representatives, prioritising those who genuinely resonate with their audience. Honest and authentic experiences will always prevail, as consumers are becoming increasingly discerning.
The most important challenge that needs to be addressed within Saudi Arabia creative, marketing, and advertising industry is …
the rapid pace of change in consumer preferences and technology. Agencies must be agile and innovative to keep up. Additionally, it’s essential to foster a collaborative environment that encourages creativity while also ensuring that teams have the skills to deliver effective, relevant campaigns in this dynamic landscape.
By Ahmad Haidar, Managing Director, dentsu KSA
