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Spoor, FP7 McCANN reveal ‘The Birdwatcher’ to prove wind energy, wildlife can coexist

Spoor, in collaboration with FP7 McCANN MENAT, has revealed The Birdwatcher: an initiative that transforms complex wildlife monitoring data into an open, accessible experience, making previously invisible bird activity around wind farms visible to policymakers, industry and the public.

Spoor, in collaboration with FP7 McCANN MENAT, has launched The Birdwatcher, an initiative that turns complex AI monitoring data into a visible, public record, demonstrating that wind energy and wildlife can coexist.

The challenge: Yes, wind energy is built to protect the future, but for too long, one part of that future has remained harder to see. Every year, birds and bats, including endangered and protected species, face real risks around wind farms: collisions, habitat disruption and the buffer zones that slow development in response.

At a time when renewable energy must scale faster than ever, what if the answer is not less wind, but better intelligence?

To address this, Spoor’s t


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the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.