UAE-based strategic consultancy Fipera has launched neofashion.ai, an artificial intelligence (AI) content platform for fashion retailers. The self-serve access platform allows fashion brands to generate on-brand product photography, video, and marketing or campaign content directly from its own product photos and references.
The launch follows a private beta in which Fipera claims three global apparel brands used the platform in live production, generating on-model photography, e-commerce packshots, and campaign video from their own product images.
“Fashion brands don’t have a creativity problem, they have a consistency and cost problem,” said Ali Alkan, Founder of Fipera. “Our beta brands are producing catalog-scale imagery in hours instead of weeks, and it looks unmistakably like their brand, because every generation is grounded in their own references, not a generic average, with low cost.”
The platform claims to be built to be accessible to businesses of every size, not only large retailers. Pricing is self-serve and credit-based with a free tier, so an independent boutique or small e-commerce label can start generating professional imagery the same day it signs up, with no sales calls and no minimum volume.
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Brands can also move to paid plans as they grow, while enterprise customers add extra fine-tuning controls, application programming interface (API) access, and service-level agreements.
Modules cover the full production pipeline – on-model photography, sketch-to-photo, flat lay and cut-out packshots, studio photos, campaign video, and batch tools for seasonal collections – alongside a native Shopify integration that lets merchants generate and attach product imagery directly from their store catalog, inside Shopify.
The neofashion.ai platform was designed and engineered in the UAE, drawing on Fipera’s operating experience in fashion trading and retail commerce. The company positions the launch as part of the UAE’s push, under its National AI Strategy 2031 and D33 economic agenda, to export AI products rather than only adopt them.
