TBWA\RAAD names Dany Aouad as Saudi MD

TBWA\RAAD, part of Omnicom Advertising, has appointed Dany Aouad as Managing Director for Saudi Arabia. The appointment is part of the agency’s plans to focus on its growth in the Kingdom.

Aouad steps into the role with more than 25 years of experience across the advertising and communications industry in the MENA region. Prior to his appointment, Aouad served as the General Manager for Impact BBDO Saudi Arabia since 2022, where he led the development of the agency’s operations in the Kingdom.

“Dany is exactly the kind of visionary leader TBWA\RAAD needs to seize the extraordinary opportunity Saudi Arabia presents right now”, said Reda Raad, Group CEO at TBWA\RAAD. “His track record of driving digital transformation and building brands across multiple markets, combined with a deep-rooted understanding of the Kingdom’s unique cultural and business landscape, makes him the ideal force to accelerate our growth here. This appointment is also a testament to Omnicom’s ability to cultivate and deploy world-class talent right across our network.”

The appointment comes as agencies continue to increase investment in Saudi Arabia amidst the opportunities created by Vision 2030 and the country’s growing marketing landscape, marking TBWA\RAAD’s intent to position itself at the forefront of the Kingdom’s transformation.

“Saudi Arabia isn’t just changing, it’s redefining what’s possible in this region, and that’s an incredibly exciting place to be leading an agency like TBWA\RAAD,” Aouad said. “There has never been a better moment to harness creative excellence and Disruption® for brands operating in this market. My journey across the Middle East – from Dubai to Egypt, Lebanon to Kuwait – has given me a deep understanding of what truly drives business growth in this part of the world.”

A Beirut native, Aouad began his advertising career in 1996 at Leo Burnett Dubai. He later held senior leadership roles at Saatchi & Saatchi and Grey Worldwide. Aouad has also supported social and economic initiatives across the Middle East, including work with independent NGOs addressing critical challenges in Lebanon. He holds a bachelor’s degree in commerce and business administration from Concordia University in Montreal.