Campaign Breakfast Briefing: Retail & Commerce Media

Where are retail media and commerce media headed as categories? How should the industry simplify fragmented ecosystems? How drastically will these categories change now that AI has begun to mediate shopping? How can value really be measured? What formats, channels, unified workflows, intelligent automation and collaborative ecosystems will drive the next phase of growth?

These are the questions being raised by advertisers and agencies looking to launch multi-market campaigns with speed and at scale, while connecting with high-intent shoppers.

There’s no doubt about it: Retail and commerce media are moving into a new era. What began as sponsored search on retailer sites has expanded into a far broader ecosystem spanning marketplaces, payments, logistics, connected TV, social video and in-store environments. As commerce intent becomes one of the most powerful signals in modern marketing, brands across the Middle East are being forced to rethink how they invest, measure success and stay visible in increasingly automated shopping journeys.

This event brings together senior marketers, agencies and adtech leaders to explore the forces shaping that next chapter. From fragmentation and orchestration to agentic commerce, creator-led discovery and the future of measurement beyond ROAS, the agenda is designed to tackle the questions that matter most. Prepare for highly in-depth conversations about how brands can unlock growth, build relevance and compete more effectively in the fast-evolving world of retail and commerce media.

When: 22/05/2026 8:00 am
Where: The Westin Dubai Mina Seyahi (location map)

FULL VIDEO

HIGHLIGHTS VIDEO