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- Agency of the Year
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- Brands Focus
- Industry Forum
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- Media
- News
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Campaign Retail & Commerce Media Briefing: Maximising agentic AI, closed-loop outcomes & creator-led commerce

retail Breakfast

Revealed: Full list of marketers and speakers on stage at Campaign’s Retail Media 2026 event

retail media Breakfast

First wave of speakers revealed for retail media Breakfast Briefing

Tony Wazen, Chief Executive Officer, Publicis Media Middle East.

Publicis Media ranks #1 for total new business in GCC; WPP Media MENA, Omnicom Media MENA share second: report

David Paysant, Chief Growth & Commercial Officer, Momentum ME.

Momentum ME appoints David Paysant as Chief Growth & Commercial Officer

Localisation: From preaching to living for Ramadan and beyond

From left, Rita Boulos, GM of OMD Egypt, and Raeif Hassan, Deputy GM of OMD Egypt.

OMD Egypt promotes Rita Boulos to GM, Raeif Hassan to Deputy GM

Campaign Middle East sets the tone for Ramadan advertising with a stellar event

KSA TAM

Unlocking deeper insights: MBC Media Solutions adopts KSA TAM

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THE WORK

CALIN Campaign

CALIN campaign takes the ‘I Only Do Soft’ conversation from comfort to emotional care

Advertising Creative Digital Featured Marketing Media The WorkJun 2, 2026

Adidas reimagines Mo Salah as modern day Egyptian king in ‘You Got This’ campaign

Ariel

Digital Featured Social The WorkJun 1, 2026

Ariel taps into the emotional load behind everyday household moments

Advertising Creative Digital Digital Featured Marketing Media News Social The WorkMay 26, 2026

Almarai achieves 15m+ reach, attracts 9m+ visitors with immersive AR experiences on Snap Map

Saudi Arabia adidas Backyard Legends campaign

Advertising Creative Digital Digital Featured Marketing Media Social The WorkMay 25, 2026

adidas unveils Saudi chapter of ‘Backyard Legends’ ahead of FIFA World Cup 2026

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