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By Ghida Ismail, director, Fusion5

Ishwari KhatuSep 28, 2022

Power Essays 2022: How web 3.0 is disrupting the advertising world – by Fusion5’s Ghida Ismail

Sofia SerranoOct 20, 2021

Fusion5 appoints Ghida Ismail as director of planning and product development

THE WORK

Leo Burnett and Abaad air ‘Dirty Laundry’

Creative Featured Marketing Media News People The WorkJan 27, 2023

Jalaja Ramanunni

DET collaborates with Hans Zimmer for Sounds of Dubai

Commercials Featured The Work Video & AudioJan 26, 2023

Ventum curates a story-centric retail experience

Advertising Creative Featured The Work Video Video & AudioJan 25, 2023

Serviceplan brings BMW’s Forwardism to life

Advertising Featured The Work Video Video & AudioJan 23, 2023

DJ Khaled and Sun and Sand Sports commit to nothing

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MOST READ

World Out of Home Organization brings global OOH industry to Dubai in MENA Forum

Ishwari KhatuJan 26, 2023

Listen now! Campaign’s 2nd ‘On The Record’ Podcast : AR you ready? Augmented reality and retail

Nov 23, 2020

RTA partnership with Hypermedia grants metro naming rights to Onpassive

Jan 16, 2023

Listen now! Campaign Middle East launches 1st ‘On The Record’ podcast: Ecommerce

Nov 1, 2020

Messi discovers another version of himself in Saudi in STA ‿ and us’s global campaign

Jan 23, 2023

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