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retail media Breakfast

First wave of speakers revealed for retail media Breakfast Briefing

From left, Danny Agg, CEO & Head of Talent, and Jonathan Marshall, Agency Managing Director, Zodiac Global.

Dubai-based Zodiac Global expands into influencer marketing, creator partnerships

In this industry snapshot, Anna Rozwandowicz, Founder and CEO of The Story Mob, highlights how brands are rethinking everything as social media matures from a distribution channel into a business-critical function, with AI, creators and community-led ecosystems shaping the new rules.

Industry Snapshot: The new social playbook

SHEIN Beauty Glow Up campaign

SHEIN offers consumers access to ‘Beauty Glow Up’ in latest campaign

Day 2 Cannes Lions

Cannes Lions 2025: Day 2 Highlights – Gold Lions roar and platforms reveal AI plays

What are the biggest ‘campaign worries’ for UAE B2B marketers?

THE WORK

CALIN Campaign

CALIN campaign takes the ‘I Only Do Soft’ conversation from comfort to emotional care

Advertising Creative Digital Featured Marketing Media The WorkJun 2, 2026

Adidas reimagines Mo Salah as modern day Egyptian king in ‘You Got This’ campaign

Ariel

Digital Featured Social The WorkJun 1, 2026

Ariel taps into the emotional load behind everyday household moments

Advertising Creative Digital Digital Featured Marketing Media News Social The WorkMay 26, 2026

Almarai achieves 15m+ reach, attracts 9m+ visitors with immersive AR experiences on Snap Map

Saudi Arabia adidas Backyard Legends campaign

Advertising Creative Digital Digital Featured Marketing Media Social The WorkMay 25, 2026

adidas unveils Saudi chapter of ‘Backyard Legends’ ahead of FIFA World Cup 2026

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