By Emmet McGonagle
Sony has unveiled its first global campaign ahead of the launch of the PlayStation 5, which is set to hit the shelves in November.
Created by Adam & Eve/DDB, “Play has no limits” follows a young woman as she walks through a desolate ice cave.
“Welcome to a world where you can feel more,” a voiceover declares as the woman touches the ice below her, prompting a tentacle-flailing sea monster to emerge from the depths.
Another scene shows the woman as she witnesses an explosion, while in a third scene Sony’s protagonist boasts a flaming bow and arrow in order to highlight the console’s immersive technology.
Launched on 20 August, the work was created by Claris
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