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Sony breaks the ice with first PlayStation 5 global campaign

Gita Ghaemmaghami joins TikTok

Campaign Cannes Diaries 2017: YouTube’s 6-second bumper ads

Marketing in the IoT era will be about collaborative ecosystems

LightBlue lands PlayStation’s activation account

THE WORK

The Ritz-Carlton revamps its brand with new global campaign

Featured News The WorkSep 27, 2023

Citi unveils new campaign ‘Hidden Riches’ to help protect wealth

Featured News The WorkSep 26, 2023

MG Motor and Havas launches new campaign promoting customer care

Featured News The WorkSep 26, 2023

Pinterest shows new possibilities in latest campaign

Featured The WorkSep 25, 2023

Everything goes green for KFC’s Saudi National Day celebrations

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BAB Middle East embraces AI and launches UAE’s first “copy shop” app

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

Oct 25, 2022

Instagram to roll out new “Shared Story” feature

Jun 9, 2023

Changing the marketing mindset

Sep 26, 2023

Jellyfish joins forces with NEOM as a media partner

Sep 26, 2023

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