Socialize created a musical hero film for Home of Switz highlighting the difficulties moms face on the morning of the first day of school. A positive song was created about motherhood and the perfect morning mothers wish for, while the background showcased the chaos induced on that dreaded morning where the kids are not obeying her and running around the house refusing to go to school. They also created videos of easy to prepare lunch box recipes, that retargeted their audience. Lastly, this campaign
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