Image by DisobeyArt, sourced from Adobe Stock
Understanding Gen Z’s social media habits has been an ongoing task for brands and marketers.
From brand engagement in the comments section, to random virality of user-generated-content, the ways in which Gen Z resonates with content on social media platforms vary. Sometimes overarching consumer trends fall short of providing results.
To really understand how to best engage with the demographic online, one must think like Gen Z.
“Gen Z isn’t just another consumer group—they’re an entirely different species,” said Aiyana Mansoori, Co-Founder of Not an Agenc
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