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Sobha Realty, WebEngage partner to improve customer engagement

Through this partnership with WebEngage, Sobha Realty hopes to improve its customer engagement and build a stronger community around its brand.

Sobha Realty partners with WebEngage to improve customer engagement.

Sobha Realty, a leading name in luxury real estate across the Middle East and India, has taken a pioneering step in customer engagement, announcing a partnership with marketing automation firm WebEngage.

Together, the two companies aim to bring a new level of personalisation to the real estate market, leveraging artificial intelligence and data analytics to reshape how buyers experience the Sobha brand.

As a company synonymous with its ethos of the ‘Art of the Detail,’ Sobha Realty aims to leverage WebEngage’s Customer Data Platform (CDP) and AI-


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