In line with Saudi Arabia’s 94th National Day, Snap has launched a multi-brand augmented reality (AR) campaign called ‘Kingdom’s Lenscape’, aimed to bridge the gap between Snapchatters — the platform’s users — and advertisers through two AR solutions available through the Lens Explorer and carousel feature on Snapchat.
Through the first feature, called FAKH’AR’, brands will be afforded their own dedicated AR environment, where users can explore each brands’ contribution to the Kingdom’s progress in an immersive and interactive environment on Saudi National Day. The Saudi Investment Bank (SAIB), Laverne, and Alwaleed Philanthropies have been featured in this campaign. The FAKHA
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
Tags:Alwaleed PhilanthropiesAlwazn AlmithalyarAR environmentAR marketplaceaugmented realityaugmented reality marketplacebrandsCampaigncarouseldigital activationsexclusive offersFAKHARHuda BeautyKARAMKingdom's LenscapeLaverneLens Explorerlimited edition productsNiceOneOunassSAIBSaudi focusSaudi Investment BankSaudi National DaySaudiFocusShahidSnapSnapchatSnapchattersspotifyZyros
